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Final products

Front album cover

Back Album cover

Tour Date Poster

Tour Flyer

Artist Logo

Artist Merchandise

Website design

 

 

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music video research

 music video directors

  • Spike Jonze
  • Michel Gondry
  • David Fincher
  • Michael Bay
  • Mark Romanek
  • Hype Williams
  • Chris Cunningham
  • Anton Corbijn
  • Jonas Akerlund
  • John Landis
  • Dave Meyers
  • Hannah Lux Davis

Genre

A genre is a specific type of music, film, or writing which is split into catagories

popular music genres of 2017:

  • pop
  • hip hop/ R&B
  • rap/grime
  • drum and bass
  • Rock

Popular artists of 2017 that fit into these genres

  • Dua Lipa
  •  Eminem
  • Drake
  • Zara lasson
  • Lil Wayne
  • Lil Uzi Vert
  • Stormzy
  • Foo Fighters
  • ASAP mob
  • Ed Sheeran

types of music video genre

  • Pseudo- documentary style, meaning either a live perfomance or behind the scenes of the music video/song, this can help the audience relate to the audience
  • Art music video- sense of uniqueness, has an artistic creation within the video such as animation
  • Narrative music video-  A music video which holds a story within it.
  • Staged perfomance- This style of video uses the artist throughout the majority of the production and the artist is miming the words to the song.

Pseudo

Outkast’s Hey ya fits into the genre of Pseudo was it is a live performance to a crowd, it also shows behind the scenes before he goes out to do the performance, but it is also staged. Also the members of the band in the video is one person  which is the main singer showing that is also a staged performance.

Paradise city by the Guns’ n’ Roses is a pseudo as the footage is a live performance at a concert. it also shows footage of setting up the stage and rehearsing. there are a lot of fast cuts that go in sink with the rhythm.

Art

major lazor’s light it up song comes under the art genre as the music video has no people on peoples figures but has an artistic creation. all the characters all animated and there are a variety of textures and materials.

Coldplay’s Adventure of a lifetime is an art music video as the editors have used CGI to create it, they made it so the monkeys are dancing and singing and even made the ‘main monkey’ look like the lead singer out of Coldplay.

Narrative music videos

Adam Levine (lead singer/ actor) taking down some bank robbers and attempting to become the “hero” in a hail of bullets as he makes his escape, steals a gun from a robber, and then gets mistaken for one by the police. Because of this, he must escape from a fleet of policemen, which he does with ease by Wiz Khalifa’s car and causing chaos on the open roads. The video also ends where it started off which explains why he is in the physical state he is in. The lyrics

The music video starts off as Eminem and his friend when they were younger, it then goes through various events of their lives until his friend dies in hospital from an attack which then makes him feel that he has lost everything and all the memories are gone as they fade away leaving him on is one.

Staged performance

ASAP Ferg’s Shabba ft ASAP Rocky is a staged performance, this is because everything has been rehearsed and everything in the shot has been specifically chosen to fit well with the music video, staged performances normally focus on the artist, and they don’t sing/rap they just mime to the words. within this video there are a variety of women barley clothed, lots of jewellery, cars expensive clothing, alcohol and big households. this all shows off their wealth and promoting them as a brand. promoting gang culture.

Drake’s energy is a staged performance as it has been rehearsed and planned, all the focus is on drake as his face has been edited onto other characters and the black and white effects and a more dramatic and serious effect. it also shows quick cuts of urban locations where gangs would be and gang culture its self.

 

narrative music videos

Dizzee catches his assistant stealing his money the assistant then runs away from dizzee’s two side men by going to various countries and getting facial transplant and living out there until they find him, eventually they find him kill him and report back to Dizzee the top boss.

N.W.A are in an urban location associating with gangs rapping about grime and the location called Compton the police then come and attempt to arrest them, this video refers to crime punishment, gang culture it also with holds Todrov’s  narrative theory (equilbrium ).

ocean wisdom owes money to a business man in a gang and must deliver ‘fifty bags’ to him by noon the next day ocean wisdom goes to deliver the money, it gets taken off him and then begins to get ascourted out but a fight breaks out he then defeats all of the gang members included the ‘boss’ and escapes with the money and his life.

 

Reflect and Evaluate

This final major projects was 13 weeks from the last week of February to the last week of May in this time I created mind maps, gathered primary and secondary research, Took over 50 photos which I could potentially use to create my products and used a variety of different softwares. including photoshop, word and powerpoint.

In this project I have created various pieces of promotional material for my own Rap/ Hip-hop band/Artist; This included flyers, album covers, line up tour dates and posters and also a website design. All this would supposedly promote the band/ artist, as it would be for the audience to see. This would promote them as it gives information about the band explaining when and where they would be performing and who they are as an artist/ band. All of this can be viewed on my blog.

My target audience is 17- 25 year olds both male and females, I chose this specific age group as rap and Hip Hop is popular at this point in time and appeals to this age group more than the older genertation. I am also aiming to attract all different types of classes of people as it doesn’t matter if you’re wealthy or poor as long as you enjoy the music. Although rap and hip hop originated from the american black culture and was then picked up by others, now rap and hip hop is performed by both races and there are many types of rap as well. My aim was to target both races as the rap/ hip hop as it is listened to by both. I feel that I have met my target audience’s needs as I used a young model who supposedly would be very influential towards them I also researched what what was popular at the minute and based my designs on that by including a theme of money, jewellery and fame.

My research influenced my project as it gave me an idea of how I should portray my artist, I looked at variety of hip hop artists and the different styles there are. For example Ice cube raps about life choices and his experiences where as more modern rappers rap about wealth, women and possessions. I decided to mix the two together and have my artist talk about his life but also talk about wealth and fame, This is because my artist is young has only just got big, so he hasn’t got much experience in the rap industry only experience in life but he is very wealthy so raps about those two. I also looked at the way hip hop artist have been portrayed through album covers and other promotional material I noticed that majority of them are portraits of the rappers for example

I attempted to create something like that but it was harder than I thought it would be so I then began to research unique album covers for example future’s album hendrix,

I also gathered some images of pinterest of self portraits that have been created on photoshop which made me want to attempt to creating something similar.

I wanted to do something like this to signify his fragmented background and show the different lives he has lived and the different personalities he has. This then gives me artist a unique feature and signifies his duplictious life.

after creating 3 test product I gathered some primary research by creating feedback sheets which I gave to my colluege who then filled out the sheets then I put them into a table, this helped me to find out which one out of the three was most liked, majority of my class preferred the one that I looked most which was positive feedback, I then went on to research existing promotional material for existing artist so I could get a better understanding of what to include and the layout.

 

When starting to create my products I was going to follow the trend of modern rappers, I was going to do this by having a normal portrait of my artist ‘flexing’ meaning showing off their possessions and pretending to have more than what they actual have. But then I decided to go  ore a different method, as well as having my artist ‘flexing’ I chose to put a unique twist on promoting him as a multi factual character, which made him mysterious and interesting.

I tried a variety of techniques to insure to make my products look as professional as possible, I did this by research existing promotional material and looking at the effects and filters that had been used, I then tried to apply this to my own designs,

examples of filters:

  

 

I attempted to use each one in different designs but with others I used more than one, these filter either gave the design an old styled effect or a modern glitch effect. it took many attempts to see which effect looked best, this technique is called layering, this is a positive way of making your designs look more unique and gives them that extra effect that it needs to look more visually interesting/ pleasing.

I created all my designs on photoshop as it was all promotional material, I was unable to use premiere as I had no moving image work. I was going to attempt to use indesign for my website design but I felt that it would be better to use photoshop as I am more confident with this software.

When creating my test products I tried a variety of visual effects to try and make my designs look more unique, for some it worked for example: this a smashed glass effect I used, I feel this worked as it is simple yet effective and fits well with the design.

where as on some of my other test products, having an effect over the top wasn’t the best option, for example: this is a glitch effect I used to try and make my design more creative and have a modern twist on it, This didn’t work as it made it harder to see the artist and also the text didn’t go with the effect, I also felt with this design that everything was to crammed and there was no thought about spacing everything out, I tried to get as many hip hop conventions in as possible when really I could’ve just made something simpler and a lot more effective instead of trying to put things into the design that isn’t needed.

This then caused a problem as I had to come up with a new design and a new style in which to present it as, so I began to research collage artists and gather pieces of their work and some information about them. this then gave me ideas on what I should in crude in my new album cover, I began to take more images of my artist and opened photoshop, I picked three photos out the ones i took and merged them together creating one image I then inserted my text and got a filter off Pinterest and over layed it over my main image.

In the first 5 weeks of this project I was on target and kept to my time schedule well, but then during the easter holidays I fell behind due to the lack of work, this meant that I had a lot to finish in short space of time. I soon caught up again and was back on track, this has been a regular problem for me through out this year and in the future I should create a time schedule and make sure I keep to it as best as I can. I should also make sure to research continuaslly throughout the project as this was a problem towards the end when I realised some of my work I had created didn’t have any research to support the decisions I had made, so next time I need to make sure I research, and record everything I have created/ looked at.

I am proud of my final piece and I like how it’s something I haven’t done before, I like how I’ve taken a variety of images and merged them into one and also I feel that the pastel effect adds uniqueness to my design and gives it that extra edge.

I feel that i should of done something more creative with my other designs for example create more collages instead of having just one image and some text. And I should have researched more about individual hip hop artist and their style of promoting their music.

Record

week 1 Feb 26th

During the first week of the FMP project i had to come up with an idea, I started off by research different meanings for the word flight using a thesaurus , after getting an understanding of what flight can mean I began to create some mind maps to generate my ideas. I related my mind maps to what I was interested in, this included music, for my last FMP in the first year I created promotional material for my own festival so I thought I would do something similar this year, I came up with the idea to create promotional material for a bands tour, this will include tour dates and locations promotional flyers promoting the tour. I also considered another idea of producing a documentary about Cornwall and including the key features it with holds such as beaches, towns scenery and buildings.

 week 2 march 5th

During the second week of this project we continued to research the term flight and developed my mind map ideas more I have now decided to make some promotional visual affects as well as just graphic design, this is because i want to try out new skills with moving image and this would be a good opportunity to do so. I also began to plan for my pitch which I would present to my class explaining what my idea is and what I will be creating.

week 3 march 12th

in the third week of this project I began to create my sketch book, I wanted to be creative with my sketchbook so I decided to to get a load of stickers and stick them on the front of my book I then went online and got a cool font saying ‘Flight’ (the name of this project) and stuck in the centre of my sketch book I then printed out a close up of an eagles face and stick it on the book, I had some spare stickers left over so I continued to stick some more on the front and the back. I also started to prepare myself for the pitch that I would deliver yo my class explaining my idea and how I will achieve it. I explained that I will be working in photoshop and using my own photos for the album cover and some of the posters.

week 4 March 19th

Unfortunately on the Monday of this week college was closed for day so I worked from home by adding more to my pitch, such as including typography (fonts I am considering of using) and also colours I am hoping to include with examples. After finishing them I presented my pitch to my class explaining my ideas and what I am hoping to create. They then gave me feedback which will then help me where i need to improve on and what needs to be added. i then created a table showing my feedback which enabled me to see where I needed to improve on and where to add more detail. I then began to find existing products such as rap and hip- hop posters and existing album covers from some rap and hip hop artist that appeal to me, I also considered colour themes such as black, white, red and blue as these types of colours occur in the rap and hip-hop industry fairly often.

week 5 March 26

During the fifth week of this project I gathered some real existing posters that promote artist and the location of where they were playing and stuck them into my sketchbook. On the Wednesday of this week I went up to Bournemouth for a university interview so I was unable to come in on that day but I was back in on the Thursday and continued my SWOT analysis


week 6 April 2nd

As it was easter this week I took a couple days off but after it had all past I started to look at existing event posters and line ups which i have included in my sketch book. As my dad works at Falmouth University lecturing business and events management he has to go to events and grade them this means that he ends up bringing back promotional from the event. I’m looking at these posters and line ups to give me a better understanding of what to include when I create my own.

week 7 April 9th

This week I continued to do secondary research on how to format my posters and album covers looking at the existing products, using the posters and album covers in my sketchbook I picked out the fonts I liked and any effects that have been put onto the posters making it look the way it does.


week 8 April 16th

This week we returned back to college after the easter holidays I began to start taking photos of my model for an album cover for my test product, I booked out the photography studio I gave Piran (model) some clothes and props such as jewellery and money, hats, bags that i thought would be appropriate for a hip hop artist to wear. I range of shots from all different angles in hope to find around 5/6 images that I could potentially use in my promotional material.

I then felt that I needed some more photos of Piran wearing some different clothing and props so I bought in some chains, rings and sun glasses and some other clothing that thought would look better and again took many photos hoping to find around 5 that look professional and can seen as piran to be a hip hop artist.

week 9 April 23rd

This week using the photos I had taken the week before I created an album cover and back for my test product. This is the front cover of the album. I started off by having a black background the embedding my main image of piran towards the left hand side, I then inserted the artists name (Big Meldrid) using a serif font named edition, then using the paint bucket tool and a luminous green changed the colour of the font and then used the the eraser tool to put thin lines through it. I then got floating dollars of the internet and placed them over the main image then using the magic wand tool got rid of the unnecessary white, some of the dollars were covering the main image so using the eraser I got rid of them and some that were only slight covering the image I erased them so that it looks like some of the dollars are going behind him. doing this then made space for the name of the album to be fitted in (fight) I tried a variety of fonts but i ended up with the digital font and used the paint bucket tool to change the colours. but looking back I feel that he font choice wasn’t the right one to use as it looks out of place and doesn’t really fit with the theme well.

2

I also created a back cover for the cd album, I started off by making a black background then got a 100 dollar bill with out Benjamin Franklin’s face then inserted my artist’s face (piran). I then went to image adjustments and changed the hue saturation and turned the colour to a pinky purple then change the colour of the dollar using the paint bucket tool and out lined the 100 with purple and yellow than included the artist name below the main image  in yellow using the text tool, I then added a few different pieces of text such as the ‘certified gangster’ in the top left the my artist real name in the bottom left using the text tool. I used a variety of different colours as in this day and age hip ho music is using vibrant colours to make their creations more unique and visually pleasing.

We also had our presentation panel this week which involved me showing two lectures my ideas, my research and the two test products I had made, they then gave me feedback and said that I shouldn’t cram as many hip hop conventions in as possible and should try make something a bit more simpler. They also said to make sure my research links to my research and explain why have chosen the way it looks and examples I have taken my ideas from.

week 10 April 30th

 

This week I created another front album cover which is more simple and not as many conventions crammed in, I kept the theme of money by giving him a neck tattoo of a dollar sign putting a dollar sign in the right hand corner and my model is holding money, I decided to try a black and white effect which is opposite to my other design. although it is quite simple I feel this can be just as effective as it is different to other hip hop albums. I started off by embedding my main image of the rapper changed the colour to black and white the changed the background to match the colour of the background. I then placed the same image over the the main image then used the eraser tool to get rid of it but only leaving the money in his and and kept the colour the same so it looked like it was only him who was back and white and the money was green. Then using the paint brush tool I filled in the logo on his shirt yellow to make it stand out more and to add more colour. i then considered a variety of fonts then came to the conclusion of deciding a sans serif font that is similar to my other choices of fonts to keep an on going theme. After in placed a parental advisory logo to show that the album will include explicit content.

This week I have been considering fonts to use, i found 30 different ones that I could potentially use in my promotional material

week 11 May 7th

During the 11th week of this project I began designing a tour date poster for my hip- hop/ trap artist, I started by embedding my main image in the centre of the page then using the eraser tool I removed everything else in the image apart from the artist I then made a square using the shape tool and used the paint bucket tool to change the colour to yellow, I chose yellow as I wanted bright vibrant colours to stand out in contrast with the black background, then I gathered a glitch effect off the internet and placed in behind the artist inside the square I then turned down the opacity on the artist so you can just slightly see the glitch effect through him. After including my main images I looked at various fonts that I could potentially use.

I then decided to go with the first font to keep an ongoing theme using the same font for the artist’s name (Papa Pueblo) in all my designs. I then used the same font for the ‘flight tour’ sub title as well. I then researched popular locations in America where hip hop/ trap artists perform then inserted them into my design bellow the flight tour sub title using the text tool, I then put dates next to the cities but dividing them up from  side to side using a line I made with the shape tool. all the shapes and colour of the font is yellow, this way it stands out more and catches the persons eye more easily.

 

When creating this tour date poster I looked at existing products of tour date posters and used them as inspiration to see how they have been laid out, images used and variety of fonts.

I also researched the meaning of album covers, one of the ones I researched was Ice Cube’s Death certificate

ICE CUBE Death Certificate released October 29, 1991 by Priority Records and EMI

Ice Cube’s real name is O’Shea Jackson, he was born on June 15, 1969 (aged 48) in Los Angeles, California

The albums content held racially and politically charged content, Ice Cube’s statements on drug dealing, racial profiling, and the right to keep and have possession of armed weaponry, Death Certificate was the source of much controversy upon its release. In 2003, Priority Records re-released Death Certificate with the bonus track “How to Survive in South Central”, which originally came from the Boyz n the Hood soundtrack. Death Certificate included the diss track “No Vaseline” which is a response to his previous rap group N.W.A, and their album Niggaz4Life which included diss tracks and verses to Ice Cube.

While making Death Certificate, Ice Cube was said to be involved with the Nation of Islam, which had a large impact on the of the album’s content, although he denied being part of the organization. Death Certificate was approximately organized as two particular elements of a larger whole, and opens with Cube’s explanation: “The Death Side: a mirror image of where we are today; The Life Side: a vision of where we need to go.” The first half, therefore, it talks about stories of drug dealing, whore-mongering and violence expected of a gangsta rap album in 1991.

Uncle Sam, was popular symbol for the United States, usually associated with a cartoon figure having long white hair and chin whiskers and dressed in a swallow-tailed coat, vest, tall hat, and striped trousers. His appearance originated from two earlier symbolic figures in American folklore: Yankee Doodle, a British-inspired nickname for American colonials during the American Revolution, and Brother Jonathan, a rural American wit who, by surprising displays of native intelligence, always triumphed over his adversaries in plays, stories, cartoons, and verse.

Uncle Sam has been featured in this album cover as Ice cube is using Uncle Sam as a metaphor by saying America is dying hence why Uncle Sam is dead with the stars and stripes over the top of him.

week 12 May 14th

This week I created my final album cover. I started by creating a black background then embedding my main image into the centre of the page. I then made a copy of the main image and using the eraser tool removed everything apart from the teeth, then on the cover a made it black and white then using the other copy kept the colour the same then placed it where the teeth should be on the black and white image making the artist black and white except his teeth making his grill stand out more signifying wealth and possession. I then considered which text I should use I then decided to go with a serif font .

I got my model to wear a teeth grill to signify money and wealth.

 

This week I also created a flyer promoting Papa Pueblo and his tour, I started by creating a black back ground then getting my main image and placing it in the centre of the page, I then change the hue/saturation of the image making it a blue/purple colour to make it more vibrant and eye catching. In the photo you see my model with his eyes almost shut implying that he is under the influence of a variety of substances and floating money which is carrying on the theme of money and wealth. I then gathered various pieces of background effects of the internet to put over the background. I decided to go with the paint splatter effect, so I embedded it over the black background then changed the setting from normal to divide making it the opposite colours which then made it black with white/ blue splats on it. After  I then inserted my text. After seeing a flyer promoting the rapper Travis Scott which had wave font i wanted to attempt something like that so I asked my lecture how I could do it, I got a sans serif font off dafont and inserted it into my design I then went to filter, liquify thunked the tool to make it wavey, i then did the same with all  my other text (flight tour, the great american tour and the tour dates). I think this adds effect to the flyer as it makes it eye catching due to the unique font and isn’t like other flyers.

  

 

week 13 May 21st submit 25th

This week I created a logo for my artist for people to recgonise him by, I went onto dafont and in the search bar typed in money and P then put into photoshop and using the filter- adjustments- colour changed it blue, I then got a 2 using the same font and did the same (changed it to blue) then put the 2 slightly behind P. I came up with this idea as my artist’s name is Papa Pueblo so originally I was going to have PP but then I came up with the idea to use one P then put the squared equation next to it, as squared means times by itself it would then become PP.

I also started to research existing hip hop artist’s websites to get an idea of the layout, colours used, and what have been included.

This is Kendrick Lamar’s website, I like this design because the layout is simple but effective, they have used up majority of the space by including recent releases, and tabs which would lead you to a Facebook, instagram, iTunes, spotify and twitter link.

This is the Migos website design, this is my favourite design out of the 3 because i like the layout of it, it is easy to read and is a simple design, there is a lot of un-used space which allows all the focus to be on the main tabs, the image of the Migos and the timed image gallery.

This is ASAP Mobs website design, I like this design because there is a lot going on and how every bit of space has been used up, i also like how it shows the new songs that will be coming out and on which date. The website also consists of existing music videos created by asap mob and has little tabs in the top right which will either take you to: music, news, media, tour, join, lyrics and store.

As my main target audience is teenagers I realised that majority of them would look at the website through their phones so I created a website design in the style you would as if you were looking at it on your phone.

I started off by making back background, then embedded my main image in centre of my page, I then changed the colour and the hue saturation to blue which made it stand out due to the black back ground then got two arrow icons and placed them either side of the main image to imply you flick through different images as it is supposedly a gallery i then created a little circle using the shape tool and changed the colour of the inside to a light grey then made four other copies and placed them next to each other under the main image showing that there would be more images to view and to inform which photo you are on, Hence why the first circle has a more brighter ring on the outside than the others. I then placed my logo into the top left hand side to so people can regonise my artist. I then added my main text (Papa Pueblo), I used a serif font one that i have previously used in some of my other promotional designs to keep an on-going theme, using the eye dropper tool I clicked on the main image, this then gave me the colour used, then using the pain bucket tool I changed the colour of my main text to the same as my main image. After I included a search bar in the top right corner so fans and the audience can search for what they are looking for if they do not know where to look. Then using my text tool i put in my menu option this included, music- any music my artist has created, videos- music videos/ live event videos, news- biography of my artist or any recent news, tour- tour dates and locations, follow- instagram, twitter, Facebook accounts and store- where you can buy merchandise.

 

also this week I have been researching merchandise, merchandise is made to promote hip hop artists, I have noticed that either black and white colours are mainly used with a large image in the centre of the front, it normally has either the artist face, their logo or their name.

after looking at previous existing merchandise products I began to create my own, I made a short sleeve t shirt with my artists logo on the left on the front and then in the centre on the back, I did this by getting a plain black t shirt off the internet then putting my logos onto it.

For the other I got a plain black hat off the internet and did the same.

This is another piece go merchandise I have created, I did this by getting a white long sleeve off the internet and then embedding my logo in the centre of the shirt.

these then would be sold off the website and and concerts to the fans/ audience.

in the last week of this project I decided to create another album cover, I chose to do this as i felt I should be more creative with the album cover and should link to my artists background and life more. so I began to research artist who design unique posters 

After looking at collages and decided I was going to attempt something similar to it I began to research collage artists, where they were educated, date of birth (and death) and where they are located.

examples:

  • Herbert Gurshner
  • Marcus Harvey
  • Nick Gentry
  • Hannah Hoch

I was going to attempt something like the third and fourth image but I found it difficult to make it look like and serious professional post so i decide to merge three images together the cut out the eye of different photos I took and place them over the existing eyes. 

after creating my main image I decided to get a pastel effect then placed it over the main image  then using the eraser tool i turned down the opacity and the hardness of the tool and rubbed out some of the effect which was covering the face this then allowed you to see more of the face but still had the pastel effect there. I chose to combine different images of the artists face to signify his fragmented background and show the different lives he has lived and the different personalities he has. I used the different eyes by using the marque tool selecting what was needed the right clicked the via layout cut which separated it from the image it was originally from I then placed it over the three over images I had combined, one eye was looking towards the right on the same side the face was facing and the other I made slightly bigger which was looking straight at you. I then included my text which was the name of my artists and the name of the album. I tried a variety of fonts but went with a serif font which i had previously used in some of my other promotional material which allowed me to keep the same theme going.

I made some adjustments to my album cover as I felt the ‘Papa’ was too spaced out so i cut the first p and the second a and move them closer together, I also tried using different fonts for the word flight this is because when I created my back cover I used a sans serif font for the names of my song so I used a a san serif font on the font to keep the continuity going.

After creating my front album cover I started to work on the back cover, I started off by using a image I took when I was in New York, I chose to use this photo as my artist moved to New York when his career took of and now he’s living a good life hence why I have taken a birds eye view shot of New York to signify he’s high in the industry. After embedding my image a crumbled paper effect then placed it over my image then turned down the opacity this then mad it look like an old photo which adds effect to the black and white and keeps the contiunity going from the front cover. I then added in my songs at the bottom of the cover but I was unsure of what font to use, I used a variety of san and san serif fonts but was still unsure, so I got some feedback from my lectures and decided to go for a sans serif font, I also felt that the text was too big so I came up with two more songs which gave me 12 which allowed me to create three throws of four songs.

 

Make

Project Idea

In this project I will be creating various pieces of promotional material for my own Rap/ Hip-hop band/Artist; This will include flyers, album covers, line up tour dates and posters and also a website design. All this would supposedly promote the band/ artist, as it would be for the audience to see. This would promote them as it gives information about the band explaining when and where they would be performing and who they are as an artist/ band.

biography of Artist

My artists name is Papa Pueblo his real name is Pueblo Carlos aged 20 born on the 5th of November in Mexico- Puebla. He has a mother who he lived with until the age of 19 and a father  who was in his life until he was 16. his father was a Mexican drug lord who got murdered when he pueblo was 16. He also has one brother who is four years younger than him and two twin sisters two years younger than him. when his father died he had the responsibility of becoming the ‘man of the house’.

He first became inspired to become a rapper after going to see Tupac live when he was 14, he then started to create his own lyrics not long after, but due to poverty and lack of money in his household he had no way of creating any beats, a year went by and he joined a gang called 18th street gang also known as Calle 18 he began to get into a life of crime and drugs but was praised by the gang for his lyrics, soon enough he began to create some beats to rap to with a fellow member of the gang.

He started to make a large amount of money from crime and selling drugs and made a you tube account to post his videos on, he soon got recognised by orfeon record label and got asked to create an album and then present it to them. They offered him a $1 million deal which he took. He bought his family a new house in a nicer neighborhood then at the age of 19 he moved to america- New York to move forward with his rap career , he got a new deal from Sony for $2 million and now lives the life he has always wanted to.

software needed

The software I will be using is Photoshop, I’m using this certain piece of software as I feel it will be best for making promotional material, as it has everything you need in order to create posters, flyers, cd albums and a website design.

Test products

I started by creating a black background then embedding my main image into the centre of the page. I then made a copy of the main image and using the eraser tool removed everything apart from the teeth, then on the cover a made it black and white then using the other copy kept the colour the same then placed it where the teeth should be on the black and white image making the artist black and white except his teeth making his grill stand out more signifying wealth and possession. I then considered which text I should use I then decided to go with a serif font .

I got my model to wear a teeth grill to signify money and wealth.

I started off by making a black background then got a 100 dollar bill with out Benjamin Franklin’s face then inserted my artist’s face (piran). I then went to image adjustments and changed the hue saturation and turned the colour to a pinky purple then change the colour of the dollar using the paint bucket tool and out lined the 100 with purple and yellow than included the artist name below the main image  in yellow using the text tool, I then added a few different pieces of text such as the ‘certified gangster’ in the top left the my artist real name in the bottom left using the text tool. I used a variety of different colours as in this day and age hip ho music is using vibrant colours to make their creations more unique and visually pleasing.

I started off by having a black background the embedding my main image of piran towards the left hand side, I then inserted the artists name (Big Meldrid) using a serif font named edition, then using the paint bucket tool and a luminous green changed the colour of the font and then used the the eraser tool to put thin lines through it. I then got floating dollars of the internet and placed them over the main image then using the magic wand tool got rid of the unnecessary white, some of the dollars were covering the main image so using the eraser I got rid of them and some that were only slight covering the image I erased them so that it looks like some of the dollars are going behind him. doing this then made space for the name of the album to be fitted in (fight) I tried a variety of fonts but i ended up with the digital font and used the paint bucket tool to change the colours. but looking back I feel that he font choice wasn’t the right one to use as it looks out of place and doesn’t really fit with the theme well.

this is another test  product I created, I kept the theme of money by giving him a neck tattoo of a dollar sign putting a dollar sign in the right hand corner and my model is holding money, I decided to try a black and white effect which is opposite to my other design. although it is quite simple I feel this can be just as effective as it is different to other hip hop albums. I started off by embedding my main image of the rapper changed the colour to black and white the changed the background to match the colour of the background. I then placed the same image over the the main image then used the eraser tool to get rid of it but only leaving the money in his and and kept the colour the same so it looked like it was only him who was back and white and the money was green. Then using the paint brush tool I filled in the logo on his shirt yellow to make it stand out more and to add more colour. i then considered a variety of fonts then came to the conclusion of deciding a sans serif font that is similar to my other choices of fonts to keep an on going theme. After in placed a parental advisory logo to show that the album will include explicit content.

Final Product

I decided to merge three images together the cut out the eye of different photos I took and place them over the existing eyes, i chose to do this as to signify my artist as multifacatid, meaning he has multiple faces and lives different lives, After creating my main image I then realised I created this on an A4 page so i took a screen grab of it then embedded it into an album cover size page. 

after creating my main image I decided to get a pastel effect then placed it over the main image  then using the eraser tool I turned down the opacity and the hardness of the tool and rubbed out some of the effect which was covering the face this then allowed you to see more of the face but still had the pastel effect there. I chose to combine different images of the artists face to signify his fragmented background and show the different lives he has lived and the different personalities he has. I used the different eyes by using the marque tool selecting what was needed the right clicked the via layout cut which separated it from the image it was originally from I then placed it over the three over images I had combined, one eye was looking towards the right on the same side the face was facing and the other I made slightly bigger which was looking straight at you. I then included my text which was the name of my artists and the name of the album. I tried a variety of fonts but went with a serif font which i had previously used in some of my other promotional material which allowed me to keep the same theme going.

I made some adjustments to my album cover as I felt the ‘Papa’ was too spaced out so I cut the first p and the second a and move them closer together, I also tried using different fonts for the word flight this is because when I created my back cover I used a sans serif font for the names of my song so I used a a san serif font on the font to keep the continuity going.

After creating my front album cover I started to work on the back cover, I started off by using a image I took when I was in New York, I chose to use this photo as my artist moved to New York when his career took of and now he’s living a good life hence why I have taken a birds eye view shot of New York to signify he’s high in the industry. After embedding my image a crumbled paper effect then placed it over my image then turned down the opacity this then mad it look like an old photo which adds effect to the black and white and keeps the contiunity going from the front cover. I then added in my songs at the bottom of the cover but I was unsure of what font to use, I used a variety of san and san serif fonts but was still unsure, so I got some feedback from my lectures and decided to go for a sans serif font, I also felt that the text was too big so I came up with two more songs which gave me 12 which allowed me to create three throws of four songs.

Prepare

Before creating my final designs I created test products to help me know what my final product is going to look like, so using photoshop I began to create an album cover, to help know what to include in a n album cover I research existing hip hop album covers to get a better understanding and to gather ideas of what to include.

examples of existing album covers:

 

When starting my first test product I began by creating a black background then embedded my main image in the centre left of the page as my artist is leaning more towards the left which allows more space to the right which can either be used up by another image or text. Then using the pencil tool I gave my artist tattoos on his fingers, a dollar sign on his neck to represent wealth and a tear drop just bellow his eye to signify he has murdered someone, I chose to add tattoos to my artist as majority of the hip hop artist have a variety of tattoos, then using the paint brush tool I filled in his eyes using the colour white then drew a black line through the middle, I did this to make my artist unique and mysterious as rappers nowadays can be anythings they want.

 

After I started to research font to use for my artists name, I found this font from ASAP Rocky’s single ‘Goldie’ and wanted to do something similar, so I went onto dafont and looked at serif fonts, I placed a variety of fonts not my design to see which one looked best and I decided to go for this one:

After embedding my text into my design I changed the colour using the paint bucket tool, I changed it to a vibrant colour so it stands out more after changing the colour I scaled down the eraser tool and put four thin lines through the text longways to add more effect instead of having a whole fill.

I then moved on to add a filter in, I gathered different glitch effects to over lay over the design to add more effect which would make it more visually pleasing. I tried a variety of effects to see who one suited the design best.

I decided to go for the second design as I felt it suited the theme better where as the other one made it hard to see the artist. I also felt that the first filter didn’t go well with the colour of the text hence why I went for the other design. I also included a Parental advisory to show that it is an album cover and most hip hop artists has explicit content in their lyrics so I included one as well to show my understanding of the genre.

As I had an ongoing theme of money I decided to gather an image of the internet of floating dollars then using the magic wand tool I deleted any unneeded bits, then using the eraser tool I rubbed out part of some of the dollars so it looked like the dollars are slightly behind my artist, this way it looks more professional and tidier. Having the floating dollars about signifies my artists obsession with wealth and money, this is a common topic that raps talk about within their music.

And finally I added in my artists albums name, ‘flight’. Again I researched a variety of font to use, I wanted to go for a modern styled font on daft, I then came across a digital styled font which I thought would look good, so I embedded it into he centre of my design then using the paint bucket tool I changed the colours so it matched with the glitch effect.

Looking back on this design now I feel I made the wrong choices, I think that the glitch effect is too heavy and isn’t needed and also the flight font doesn’t fit the design and looks out of place. Another thing is it all looks to crammed and there isn’t much order to it.

After reviewing my first test product and getting feedback from my class and lectures I then new what I needed to do in order to create a more professional and unique styled design that suits my artist more.

I soon began on my final album cover design, I started off by taking more photos of my artist from a 360 degree angle

  

I then gathered a fe wand placed them into photo shop and began to merge three images together and turn down the opacity on two of them then using via cut layer I cut out one of his eyes and placed it over one of the others which was looking over to the left then I did the same but one was looking straight at you.

I then put this image into an album cover page and looked at my existing fonts that I had gathered and tried a couple toms which looked best, Decided to go for a sans serif font that I had previously used in other designs and placed tin on its side going upwards. I chose to place this here as my main image took up majority of the space and I felt tin was effect if I place sit there as it is unique and makes the audience look harder.

 

I then included the name of my album using a serif font, I used a serif font so it would match with he song names which would be on the back cover, this then keeps the continuity going. I placed the text at the bottom of the design as again my main image took up majority of the space and also I rescaled the font to a size which allowed it to fit in the space avalible nicely.

I then began to gather some filters off of Pinterest, I chose a pastel sort of filter to overlay on top of my main image, this adds effect and makes it more creative and and artistic. I then noticed where the name of artist is look to plain, so I then sued the same filter and resized it to fit in a rectangle shape which slotted in, this then leaves no white on the design. I also added in the parental advisory logo, as this design doesn’t look like a normal hip hop album cover and can be deceived as a different genre.

Explore

     Flight

definition

‘The action or process of flying through the air.’

This doesn’t necessarily mean actually flying this could also mean someone is feeling so good about them selves that it feels like they’re flying.

 

Genre

genre is a specific style pr catagory in the format out either art, music or litriture

popular music genres of 2017:

  • pop
  • hip hop/ R&B
  • rap/grime
  • drum and bass
  • Rock

Existing products of album covers

Image result for jay z albumImage result for playboi carti album coverImage result for travis scott album coverImage result for tupac album cover

Ice Cube-Death Certificate (album cover).jpg

 

ICE CUBE Death Certificate released October 29, 1991 by Priority Records and EMI

Ice Cube’s real name is O’Shea Jackson, he was born on June 15, 1969 (aged 48) in Los Angeles, California

The albums content held racially and politically charged content, Ice Cube’s statements on drug dealing, racial profiling, and the right to keep and have possession of armed weaponry, Death Certificate was the source of much controversy upon its release. In 2003, Priority Records re-released Death Certificate with the bonus track “How to Survive in South Central”, which originally came from the Boyz n the Hood soundtrack. Death Certificate included the diss track “No Vaseline” which is a response to his previous rap group N.W.A, and their album Niggaz4Life which included diss tracks and verses to Ice Cube.

While making Death Certificate, Ice Cube was said to be involved with the Nation of Islam, which had a large impact on the of the album’s content, although he denied being part of the organization. Death Certificate was approximately organized as two particular elements of a larger whole, and opens with Cube’s explanation: “The Death Side: a mirror image of where we are today; The Life Side: a vision of where we need to go.” The first half, therefore, it talks about stories of drug dealing, whore-mongering and violence expected of a gangsta rap album in 1991.

Uncle Sam, was popular symbol for the United States, usually associated with a cartoon figure having long white hair and chin whiskers and dressed in a swallow-tailed coat, vest, tall hat, and striped trousers. His appearance originated from two earlier symbolic figures in American folklore: Yankee Doodle, a British-inspired nickname for American colonials during the American Revolution, and Brother Jonathan, a rural American wit who, by surprising displays of native intelligence, always triumphed over his adversaries in plays, stories, cartoons, and verse.

Uncle Sam has been featured in this album cover as Ice cube is using Uncle Sam as a metaphor by saying America is dying hence why Uncle Sam is dead with the stars and stripes over the top of him.

Accessories for a rap/ hip hop artisit

  • Expensive branded clothing
  • expensive jewellery
  • expensive possescions
  • nice cars and houses

Existing products tour date posters

fonts I am considering of using

popular places in america where hip hop artist perform

  • Philadelphia
  • San Diego
  • Los Angeles
  • San Fransisco
  • Portland
  • Chicago
  • Washington D.C
  • New York

Existing flyer products

  

These are four existing products of flyers promoting a Hip- Hop/ Trap artists gig/ tour, I like the first 2 the best, I like the first one as its a simple design using a normal portrait of asap rocky and simple font, this, makes it easy for people to read. where as the second flyer is animated. I like the wavey font in this flyer as it catches your eye and you don’t see many flyers with this type of font, I a going to attempt to make a font similar to this in my flyer to promote my artists tour.

Website designs

This is ASAP Mobs website design, I like this design because there is a lot going on and how every bit of space has been used up, i also like how it shows the new songs that will be coming out and on which date. The website also consists of existing music videos created by asap mob and has little tabs in the top right which will either take you to: music, news, media, tour, join, lyrics and store.

This is Kendrick Lamar’s website, I like this design because the layout is simple but effective, they have used up majority of the space by including recent releases, and tabs which would lead you to a Facebook, instagram, iTunes, spotify and twitter link.

This is the Migos website design, this is my favourite design out of the 3 because i like the layout of it, it is easy to read and is a simple design, there is a lot of un-used space which allows all the focus to be on the main tabs, the image of the Migos and the timed image gallery.

Merchandise

I have also been looking at merchandise made to promote hip hop artists, I have noticed that either black and white colours are mainly used with a large image in the centre of the front, it normally has either the artist face, their logo or their name.

 

Target audience

My target audience will be 17- 25 year olds both male and females, I chose this specific age group as rap and Hip Hop is popular at this point in time and appeals to this age group more than others. I am also aiming to attract all different types of classes of people as it doesn’t matter if you’re wealthy or poor as long as you enjoy the music.

Collage Artists

Collage is a technique of an art production, mostly used in the visual arts, where the artwork is made from an assemblage of different forms, creating a new whole image.

Examples of collage artists

Herbert Gurschner

born: 27 August 1901 in Innsbruck- Austria
Died:  10 January 1975- London 
Gurshner was one of the first Collage artists. In 1917 he attended the arts and crafts school in Innsbruck and had his first exhibition. Between 1918 and 1920 he studied at the Munich Art Academy. After that he had other exhibitions in Innsbruck.

In 1924 he married an English nobleman, through which he came to London artist and collector circles. In 1929 he had his first exhibition in the London Fine Art Society. Two years later, he showed another exhibition in the Fine Art Society and made the artistic breakthrough in England.

Marcus Harvey

Born: 1963 (age 55 years)- Leeds
Marcus Harvey is an English artist and painter.  Harvey grew up in Moortown, a suburb of Leeds. He attended Allerton Grange High School, graduated from Goldsmiths college in 1986, and is also an alumnus of the Lees college of art. At that time he became a close friend of Damien Hirst.
Harvey has shown work internationally in many exhibitions including “The Führer’s Cakes” at Galleria Marabini in Bologna, “Snaps” and “White Riot” at White cube in London, “Sex and the British” at Galerie Thaddaeus Ropac in Salzburg, “Crucible” a sculpture exhibition held inside Gloucester Cathedral and “London Calling: Young British Artists Criss-Crossed” at Galleri Kaare Berntsen in Oslo.

Nick Gentry

Born: 29 May 1980 (age 38 years)- London

Nicholas James Gentry is a British artist from London. Much of his artistic output has been generated with the use of contributed artefacts and materials. He states that through this process “contributor, artist and viewer come closer together”

Nick Gentry was born in Hampstead, London and grew up in the nearby historic market city of St Albans. From an early age he spent much of his childhood drawing and sketching. He attended Parmiter’s School in Garston Hertfordshire and during a troubled time he came close to being expelled on numerous occasions. He continued to study art at Ridge Street Art School and the University of Hertfordshire.

Hannah Hoch

Born: 1 November 1889, Gotha, Germany
Died: 31 May 1978, Berlin, Germany
Hannah Höch was a German Dada artist. She is best known for her work of the Weimar period, when she was one of the originators of photomontage. 
hoch’s work was intended to dismantle the fable and dichotomy that existed in the concept of the “New Woman”: an energetic, professional, and androgynous woman, who is ready to take her place as man’s equal. Her interest in the topic was in how the dichotomy was structured, as well as in who structures social roles.

David Hockney

Born: 9 July 1937 (age 80 years)- Bradford

David Hockney is an English painter, draftsman, printmaker, stage designer and photographer. An important contributor to the pop art movement of the 1960s, he is considered one of the most influential British artists of the 20th century.

I like his work as it has aspects of both modern and old art, I also feel that it is very creative and isn’t like other collages. Hockney is a talented artist and has a variety of different work from portraits to collages.

 

 

production log Idyll

week 1

During the first week of this project we researched a variety of music video and the different types of genres. these include Pseudo which is a music video in the style of a documentary this an involve live performances or behind the scenes.  the second is a narrative music video, this type of music video tends to with holds a story in it. Third is an art music video, this genre of music videos have a sense of uniqueness and has an artistic creation within the video such as animation. and the fourth is a staged performance,  this style uses the artist throughout the majority of the production and the artist is miming the words to the song. after defining these genres a looked at music videos which with hold these genres. a long with looking at types of genres I also looked at music video directors and some of the videos that have created.

week 2

In the second week I researched popular genres of music of 2017 the results were varied:

  • pop
  • hip hop/ R&B
  • rap/grime
  • drum and bass/ dance
  • Rock

I also researched popular artist of 2017:

  • Dua Lipa
  •  Eminem
  • Drake
  • Zara lasson
  • Lil Wayne
  • Lil Uzi Vert
  • Stormzy
  • Foo Fighters
  • ASAP mob
  • Ed Sheeran

This was so we could create questionnaires to give to the first years to see what they want as a music video e.g genre

we also got given our roles which would under take in order to produce a music video. My role was production design, I then began to research what a production designer does and his role:

  • Defining and managing every visual aspect of a film
  • Working with the Director and Producer to produce a budget and schedule
  • Directing the team responsible for producing the visual elements e.g., sets, costumes and props

They also use sources from the internet, books, photos and paintings to help show that what is being filmed is more realistic.

I also watched the production design documentary of Django unchained. And researched a variety of production designers and some of the films they helped create e.g

  • Rick Heinrichs- Planet of the Apes, Lemony Snicket’s A Series of Unfortunate Events, Pirates of the Caribbean: Dead Man’s Chest & At World’s End, Captain America: The First Avenger
  • Grant Major –  The Lord of the Rings Trilogy, King Kong, The Green Lantern
  • Catherine Martin – Romeo + Juliet, Moulin Rouge, Australia, The Great Gatsby

I also researched what is required to become a production designer

  • a flair for generating original creative ideas.
  • the ability to communicate ideas through technical drawing and model making.
  • a good working knowledge of the visual arts and production processes.
  • a critical view of film, television or theatre and familiarity with the work of specific designers.

We also received our questionnaires back and created a pie chart showing the results.

Week 3

During the third week we chose our genre for our test products which was Electro Swing and created a mood board showing what you would expect to see within an Electro Swing music video, after I created an Electro Swing video essay by using one E.S song then getting footage from other E.S music videos and combining them to make a collaboration.

I also looked at production design within music videos, I watched SHABBA by ASAP Ferg ft ASAP Rocky and took notes about costumes, props, locations, what else is in the scene and themes.

During this week we also started to film for our trailer to show to the first years. And also some got some of the narrative footage for the music video itself.

Week 4

During the fourth week of this project I began to research different types of music genres. There are four main types of music genre these include

  • Pseudo- documentary style, meaning either a live perfomance or behind the scenes of the music video/song, this can help the audience relate to the audience
  • Art music video- sense of uniqueness, has an artistic creation within the video such as animation
  • Narrative music video-  A music video which holds a story within it.
  • Staged perfomance- This style of video uses the artist throughout the majority of the production and the artist is miming the words to the song.

Also using the feedback from the first years we created pie charts which represents our feedback, this enabled us to know which genre the interviewies wanted and what they would expect to see within a hip hop music video (genre chosen).

week 5

In week 5 we had a group meeting and discussed the narrative of our music video we decided a synopsis for the music video and began creating mind maps/ notes and story boards about it. This allowed us to picture what the music video would hopefully come out as and gave us time to plan and gather what we need in order to make it convincing. we also came up with a synopsis for our music video explaining the narrative of the story.

After deciding on my chosen genre for my test product I began to start on my essay explaining the different types of music videos and where the genre Electro swing originated from.

As well as starting the essay I also began to film for my test product, I went over to Godrevey beach/ coastal path and got some footage of some panning shots of the scenery, my dog walking and the waves breaking and crashing into rocks.

Week 6

During the sixth week of this project we had a group meeting and sorted out what need to be done who is going to do what for example an new production schedule was needed and since jack is the producer he undertook that task to create a new one. A more locations and props were needed so I made a list of all the props we intended/going to use and a list of all the locations we filmed.

I also started to cut my test product together by putting the in order that I felt fitted best with my song choice (Parov Stelar The Mojo Radio Gang) I also tried to put the footage in correct place so it would cut to the beat, I also used some footage of my dog and increased the speed of it so it looked like he was walking in time with the beat of the song.  after putting to the beat I put filters over some of the footage for example when there was panning shot of the sky the cliffs and the sea I put a light orange filter over it this then made it more aesthetically pleasing and made more vibrant and when the close up shot of the water streaming I but a blue filter over it again made it more plush.

week 7

During the seventh week of this project we continued to film the narrative footage of our project we went to various of different locations such as Piran’s shed in wherry town, Newlyn green and white wall in penzance. we chose these locations as I felt they fit the scene well, Newlyn green as vibrant colours which n was a good place where the two characters could meet. Whitewall was a good location for staged performance as its quite urban due to the grey walls and the graffiti. Also with the footage we already had we continued to develop our music video by putting all the narrative footage in order and using the staged performance footage we had included that into the timeline.

As wells working on the practical side of this project i also continued on my essay about electro swing. i looked at theories about how music genres have changed and combined over the years and the different types of music videos.

Week 8

In the eighth week of the idyll project we attempted to get hold of the rap group who’s song we were using and arranged dates to film the staged performance part but unfortunatly none of them turned up and continued not to turn up on serval occasions, this then meant we had to replace the actors/rappers for the staged performance, so myself Piran and Jack took one verse each and attempted learn, it was quite hard as the song is changes pace suddenly and goes from quick to pauses and then slow continusely. This made it hard to mime the words in time with the music. After Filming the staged performance footage we took it back to our editor (Lewis) who then put it onto the time line and tried as best as he could to put the miming in sync with song, for majority of it it didn’t sync that well so put overlays and turned the opacity down so you couldn’t see the mouth of the actor as well.

Week 9

In this week I finished off my genre essay and handed it in, we also carried on editing the the music video now that all the footage was in the right place on the time and lewis had put the music in so that it cuts to the beat and the miming is in some sort of sync. w then put the old gradient filter that we used for the trailer over the whole of the narrative footage to give it and old pirate look to make it it more convincing for the audience. We also went through all the paper work that was required and anything that was missing we assigned to each other to do. this includes the storyboards- Piran, mindmaps- Myself- New production schedual- Jack.

Week 10

During the 10th and final week of this project we finished of the editing for the final music video by putting in a few final edits such as overlays, jump cuts and split screen, this makes it seem like more of a music video as these are a key features that appear in music videos regularly. As our main target audience were the first years we were going to present our final edit to them but before we could do that i created questionnaire feedback sheets, this would help us justify what we could of improved on and help us know if we followed the brief and delivered what the first years and asked to see previously. We then presented our music video to the first years and handed out the feedback sheets these were the responses we got: 

Final Music Video Screenshots

 

 

 

 

 

 

Production Design Idyll

Locations

  • Skilly beach
  • Jubilee pool
  • Newlyn Green
  • Piran’s house
  • battery rocks
  • penzance promenade
  • white wall penzance

 

Props list

  • Pirate jacket
  • Pirate hat
  • fake parrot
  • Alcohol- Rum, Gin
  • Map
  • Pistol
  • body warmer
  • beanie
  • shovel
  • gold mask
  • hip hop styled clothing- big coats, baggy hoodies, baggy trousers- niche patterns

Throughout the music video will be having an old tobacco western gradient filter when ever the narrative footage is being showed, where as the performance based footage with have a different filter or have the two intertwined with the opacity turned down.

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