production design within music videos

 

The video starts of with a women cooking and serving for ASAP Ferg and wearing little clothing suggesting that he has control over them. They are located in a mansion in a room with expensive furniture, the walls are dark colour which step the scene which fits the first verse. He is also wearing expensive clothing, a variety of jewellery an old sports car this is showing off their wealth and possessions which they also rap about. The video also represents gang culture as well as the lyrics As the video goes on it begins to go into party culture showing many people dancing, brighter colours, Alcohol reference. And a character stating on the phone that he is ‘at a party with ASAP’.

 

 

 

 

 

 

 

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